We are a full-service, B-to-B marketing communications firm specializing in the global food ingredient industry and the unique marketing needs of food ingredient companies.
Industry experts
Click on a team member for more information.
Deb Murray
President
Deb Murray is president of Anderson Partners Advertising, a full-service advertising agency and marketing communications firm headquartered in Omaha, Nebraska, that creates marketing programs strategically designed to drive sales, increase brand equity and differentiate clients from their competition.
As president, she helps oversee all day-to-day activities within the agency, including those within the account service, public relations and media departments. She is also responsible for many of Anderson Partners’ long-term client relationships and helping direct the growth of the agency.
Deb Murray joined the Anderson Partners team in 1996 and has worked closely with some of the most prominent brands in a variety of industries—including healthcare and food ingredients—to help develop strategies that achieve marketplace success. She believes a clear marketing strategy is essential for any marketing campaign; it is the only way to ensure clients receive the most benefit for their advertising dollars.
Deb is a member of the Institute of Food Technologists (IFT), Research Chefs Association (RCA) and SNAC International (Snack Food Association).
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Liz Malmberg
Director of Account Service
Liz Malmberg is well-versed in global food ingredient marketing and works with our clients on developing strategic marketing communications plans that utilize newer communication platforms such as content marketing and B2B social media. She also oversees trade media public relations for Anderson Partners Food Ingredient Marketing clients and attends key industry trade shows. She is a regular contributor to our food ingredient marketing blog and social media channels. Liz is also an active member of the Institute of Food Technologists (IFT) and served as chair of the IFT Marketing, Sales and Management Division.
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Dan Swoboda
Director of Creative Services
Dan joined the Anderson Partners team in 1999. He is creatively passionate about our clients’ brands and is also a grounded, strategic business thinker. Dan is responsible for a wide variety of creative services including concept and brand development, print and digital design, and production direction for the agency. As director of creative services, Dan leads the creative department for all of our clients.
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Ginny Allumbaugh
Director of Media Services
Ginny Allumbaugh has nearly 20 years of experience in media relations and advertising, and has specialized in the food industry since 2000. She works closely with media outlets to explore new touchpoints and ensure all communications reach the right audiences with pinpoint precision.
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Dan Downs
Copywriter
As a storyteller dedicated to crafting unique, compelling copy, Dan plays a key role in ensuring the voice of our clients’ brands is impactful and aligned with their goals. Dan specializes in unique, creative copy solutions that solve problems for our clients and efficiently deliver their messages. Along with copywriting, he has a strong background in SEO, social media management and journalism.
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Tips for B2B Marketing for Social Media
Understanding the differences between social media platforms can help you share content that reaches your target audience and maximizes your B2B marketing efforts.
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