We’ve put together five things you should consider to help you get more out of your marketing efforts.
1. A/B Testing
A/B testing can help your business see how well variations of web pages, emails or other digital materials perform with your target audience. It also prevents you from being locked into just one messaging or design choice. A/B testing is great for making quick adjustments that are based on real-time metrics, so you’re constantly moving toward the most effective content for your campaign.
2. Gathering insights and bringing ideas to customers
Use your company’s insights and dig into the valuable data to show customers how they can take advantage of consumer trends that are happening now, and those that are on the horizon. This is also a great way to demonstrate the value your company can offer, and shows you have access to the tools and expertise to help your customers succeed.
3. Sharing your safety message
There is hardly a better time than a pandemic to show your customers your commitment to safety. Take a quick video of your team demonstrating safety on the factory floor, highlight your certifications or create an engaging infographic. All these methods inform your customers that their safety — from their products, to those they help other manufacturers create — is a priority to which you are deeply committed.
4. Sending product samples
With companies attending fewer trade shows during the pandemic, one of the best ways to stay in front of your customers is by sending out samples. But don’t stop there; this isn’t a one-time-only touchpoint. Before you send out a sample, email your customers to let them know a shipment is headed their way. Afterward, follow up with your customers to see how they liked your products and answer any questions they have.
5. Using videos on your social channels
Whether it’s on Facebook, Instagram, YouTube, Snapchat or LinkedIn, video is one of the most engaging, dynamic ways to tell a story. But not every video needs to be an involved, lengthy production for your marketing team about your brand. Keep it short and punchy. Give your customers a brief highlight on your company, your products or a process. If filming is difficult, remember that you can create a video using only animated graphics if necessary.
We hope you found some inspiration here that your business can put into action! Wondering how to get started with any of the tips listed above? We have the business-to-business marketing communications expertise to make sure your next project is a success. Feel free to reach out to us for more information.