Every year leading up to the Super Bowl, our team of food ingredient marketing experts gets just as excited about the high-budget, star-studded commercials as we do about the actual game. And this year was no exception. In fact, several of us thought this year’s commercials were more exciting than what took place on the field. Below, we discuss a few food and beverage commercials and what we thought about them.
Bubly – Bublé
In what may have been the world’s most obvious celebrity endorsement, Michael Bublé showed his sense of humor in a spot promoting the new LaCroix-esque sparkling beverage, Bubly. The commercial scored a touchdown with our team, thanks to its humorous appeal and play on words.
Bud Light – Corn Syrup
The Super Bowl always features several big-budget beer ads. This year, Bud Light went all out to let consumers know its beer is not made with corn syrup, unlike some of its competitors. Ironically, the commercial aired just days after Bud Light became the first major beer company to start listing its ingredients on the label. While the ad’s fighting words created much controversy, we thought the strategy was effective and entertaining.
Pringles – Sad Device
In the Pringles spot, an artificial intelligence voice expressed sadness about never being able to experience the joy of customizing a stack of flavored Pringles. Several of this year’s Super Bowl commercials featured robots or artificial intelligence, but this was one of the funniest.
Burger King – Eat Like Andy
Talk about taking a chance on luck! The 1982 footage of the pop artist unwrapping and eating a Whopper certainly stood out for its simplicity. Whether you loved it, hated it or were just plain confused by it, it certainly piqued our interest during the late stages of the low-scoring game.
Avocados from Mexico – Top Dog
We’re not sure what dog shows — or in this case, human canine shows — have to do with avocados, and that’s where they lost us. In addition to the 30-second game day ad, Avocados from Mexico also released a minute-long cut earlier in the week that featured humans prancing around the show floor like dogs. While the advertisements were somewhat funny, they were ineffective.
Planters – Mr. Peanut is Always There in Crunch Time
Remember the Planters “Mr. Peanut is Always There in Crunch Time” commercial that aired during the Super Bowl? Yeah, neither did most of our team. During the spot, Mr. Peanut raced through the streets in a giant “Peanutmobile” to save Alex Rodriguez from snacking on a kale chip. The advertisement gave a traditional mascot a more exciting makeover, but it was still less than memorable.
Which 2019 Super Bowl food and beverage commercials were your favorites? Comment below to share your thoughts.