Anderson Partners Logo

We are a full-service, B-to-B marketing communications firm specializing in the global food ingredient industry and the unique marketing needs of food ingredient companies.

402.341.4807 | 800.551.9737

Food Ingredient Companies Offer Thanksgiving Leftover Solutions

Thanksgiving may have come and gone, but chances are, your fridge is still full of turkey and side dishes from the big day. ConAgra Foods is quick to offer ideas on how to serve up your turkey day leftovers in their recent ReadySetEat email blast.

ReadySetEat

This helpful email blast contains recipes such as turkey sloppy joes, turkey and stuffing enchiladas, turkey frittata, and turkey taco soup. All recipes clearly display the prep time, number of ingredients and total cook time. Recipe links click straight to a page displaying a delicious photo of the completed meal, ratings by other viewers, nutrition information, directions and the ability to print the recipe or email it to friends.

In addition to these Thanksgiving meal ideas, ConAgra Foods offers a link to their ReadySetEat mobile site, where visitors can select their favorite ingredients and get relevant recipes and also find locations that offer the best sale prices on those specific ingredients.

And if you’ve had your fill of Thanksgiving leftovers, ConAgra Foods even offers a $1 off coupon for their new Healthy Choice Top Chef-inspired Café Steamers®.

Another food ingredient company, King Arthur Flour, distributed a Thanksgiving email blast that also offers three ways to repurpose your turkey leftovers.

King Arthur Email

This email blast shows readers how to make turkey tetrazzini, turkey chili hand pies and turkey dumplings. Each food feature showcases a photo of the completed dish, links to the complete recipe and a blog link that sends the reader to a post capturing step-by-step photos and instructions from a King Arthur blogger or baker.

King Arthur Flour and ConAgra Foods have both provided smart, timely and informative email campaigns that capitalize on the Thanksgiving food and innovative leftover meal ideas that so many of us are looking for.

Leave a Reply

Your email address will not be published. Required fields are marked *

Tips for B2B Marketing on Social Media

 

Tips for B2B Marketing for Social Media

Understanding the differences between social media platforms can help you share content that reaches your target audience and maximizes your B2B marketing efforts.

Learn More >>>

Join our mailing list to receive the latest food ingredient news right to your inbox.
Sign up now>>

Latest Work

Latest Work

Industry News – Anderson Partners Food Ingredient Marketing

1