Anderson Partners Logo

We are a full-service, B-to-B marketing communications firm specializing in the global food ingredient industry and the unique marketing needs of food ingredient companies.

402.341.4807 | 800.551.9737

Malt Products Corp. Pushes Malt as a Sweetener Alternative

A Bagel Without Malt

Much of the current discussion around sugar, centers on high fructose corn syrup (HFCS) versus pure sugar—the similarities, the differences the benefits. But what about using malt as an alternative for sugar?

Here’s an ad I found in Milling & Baking News, advertising Malt Products Corp., that says a lot by saying very little. Their point? A “real,” more authentic bagel, has malt extract in it.

Further research on using malt, unveils:

  1. Malt can be substituted for or paired with HFCS or sugar and achieve the same taste.
  2. Malt is a healthier sweetener to add, as compared to sugar. Malt is 100% natural, making it a green extract. You essentially take whole grains and turn them into a sweetener.
  3. Using malt in whole grain applications mellows bitter taste.

There are definite obstacles to overcome, however, when utilizing malt. The biggest obstacle being price. Malt is a considerably more expensive sweetener alternative.

What do you think? Can the benefits outweigh the costs? Weigh in on the malt, sugar, HFCS debate.


Leave a Reply

Your email address will not be published. Required fields are marked *

Tips for B2B Marketing on Social Media


Tips for B2B Marketing for Social Media

Understanding the differences between social media platforms can help you share content that reaches your target audience and maximizes your B2B marketing efforts.

Learn More >>>

Join our mailing list to receive the latest food ingredient news right to your inbox.
Sign up now>>

Latest Work

Latest Work

Industry News – Anderson Partners Food Ingredient Marketing