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Foodservice Health Trends—Part 3 of 3

culvers-logoBefore you get sick of hearing about yet another eat-healthy marketing approach, let’s take a look at Culver’s—a food chain known nationwide for its quick-serve comfort foods. A big obstacle Culver’s faces, in regards to the health-trend takeover, is the perception that Culver’s is not a healthy option. In an attempt to shake that stereotype, Culver’s has started a community-based program called Mindful Choices. The program involves community outreach to health care providers, fitness clubs and corporate wellness programs, as well as in-restaurant offers for guests, including full meal examples that fall under 500 calories. Check out the Mindful Choices collateral piece here.

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Marketing Your Capabilities When the Innovation Clock is Ticking

 

Marketing Your Capabilities When the Innovation Clock is Ticking

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Everyone wants to be first to the market with a new product, but how can your company make that happen? Learn how manufacturers are changing up their long-held strategies and getting creative in order to shorten development timeframes. Learn more >>

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