Anderson Partners Logo

We are a full-service, B-to-B marketing communications firm specializing in the global food ingredient industry and the unique marketing needs of food ingredient companies.

402.341.4807 | 800.551.9737

Foodservice Health Trends—Part 2 of 3

fazolisLike the recent Corner Bakery Cafe blog we posted, Fazoli’s is starting the year off by offering calorie-conscious choices to the menu with its new Mini Bakes—four smaller-portioned meals, each with 400 calories or less. Fazoli’s is introducing this line to satisfy the healthy demands of its customers. But, while these meals are only $3.99, in a recent qsrmagazing.com article, Cathy Hull, chief marketing officer for Fazoli’s, is pushing add-ons by saying, “Mini Bakes are satisfying and filling [but you can] add a Fazoli’s side salad with fat-free ranch dressing and a sugar-free drink, and you have a complete, freshly made meal that is less than 500 calories.” The important thing to take from Fazoli’s health-conscious efforts is to never forget about the powers of the upgrade.

Leave a Reply

Your email address will not be published. Required fields are marked *

Marketing Your Capabilities When the Innovation Clock is Ticking

 

Marketing Your Capabilities When the Innovation Clock is Ticking

Hourglass and calendar

Everyone wants to be first to the market with a new product, but how can your company make that happen? Learn how manufacturers are changing up their long-held strategies and getting creative in order to shorten development timeframes. Learn more >>

Join our mailing list to receive the latest food ingredient news right to your inbox.
Sign up now>>

Industry News – Anderson Partners Food Ingredient Marketing

In The News

1