Anderson Partners Logo

We are a full-service, B-to-B marketing communications firm specializing in the global food ingredient industry and the unique marketing needs of food ingredient companies.

402.341.4807 | 800.551.9737

Dawn Foods Rethinks Print Advertising

Dawn is utilizing some new print marketing tactics in an effort to stand out. It has an advertorial running in the food publications that looks like an editorial. Typically, these kinds of ads have a small disclaimer that reads “paid for by advertiser,” but this particular ad is not identified as such. The value of such a tactic is that the reader is more likely to read the article, as it appears to be something written by the publication. This particular Dawn 360˚ segment is titled “Bakery Trends Revealed.” My guess is that the content will be switched out fairly regularly to remain fresh.

DawnAd

Dawn is also placing “Bakery Toolkit” pamphlets in food publications. These pamphlets are adhered into the magazine with glue goop. This is another tactic that isn’t often used, but is a great way to distribute content and to stand out from competitors. This particular piece describes how to “maximize your seasonal sales with creative products and marketing strategies.”

Pages from BakeryToolkit

Leave a Reply

Your email address will not be published. Required fields are marked *

Tips for B2B Marketing on Social Media

 

Tips for B2B Marketing for Social Media

Understanding the differences between social media platforms can help you share content that reaches your target audience and maximizes your B2B marketing efforts.

Learn More >>>

Join our mailing list to receive the latest food ingredient news right to your inbox.
Sign up now>>

Latest Work

Latest Work

Industry News – Anderson Partners Food Ingredient Marketing

1