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Offering Market Information Can Increase Customer Engagement

kfiCommMarketUpdateStaying up on market trends is important for many food ingredient buyers. Instead of letting your customer travel to another site, why not include market information directly on your site? Kraft Food Ingredients provides its customers with a Commodity Market Update. Here, the customer can ponder over a consolidated overview of the most recent market information, including current price and price history, to help them make an informed ingredient formulation and buying decision. By offering this information on its site, Kraft Food Ingredients not only makes market research convenient for its customers, but also helps them understand costs and where the market is headed. This, in turn, then translates into ease and confidence in purchasing Kraft Food Ingredient products.

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