Anderson Partners Logo

We are a full-service, B-to-B marketing communications firm specializing in the global food ingredient industry and the unique marketing needs of food ingredient companies.

402.341.4807 | 800.551.9737

Maintaining Brand Consistency Through Multiple Web Sites

GrainCorpScreenshotsBrian D. Till and Donna Heckler, authors of The Truth About Creating Brands People Love, said, “Keep your brand simple and consistent.” Words to live by. When it comes to branding, it’s not about flash, and it’s not about glam. It’s about establishing a look that accurately represents your product or service, and continues to do so in all communications. When GrainCorp Malt—an international malt supplier that has production facilities spanning three continents—wanted to develop an online presence for itself and subsidiary companies, Anderson Partners helped by setting an objective to not only build design consistency across three Web sites, but to also maintain the integrity of the respective brands. Each site offers a similar layout and look and feel, which successfully creates individual brand identities and synergy between all three. Visit the sites at:, and

Leave a Reply

Your email address will not be published. Required fields are marked *

Tips for B2B Marketing on Social Media


Tips for B2B Marketing for Social Media

Understanding the differences between social media platforms can help you share content that reaches your target audience and maximizes your B2B marketing efforts.

Learn More >>>

Join our mailing list to receive the latest food ingredient news right to your inbox.
Sign up now>>

Latest Work

Latest Work

In The News

In The News