We are a full-service, B-to-B marketing communications firm specializing in the global food ingredient industry and the unique marketing needs of food ingredient companies.
Click on a team member for more information.
Deb Murray is president of Anderson Partners Advertising, a full-service advertising agency and marketing communications firm headquartered in Omaha, Nebraska, that creates marketing programs strategically designed to drive sales, increase brand equity and differentiate clients from their competition.
As president, she helps oversee all day-to-day activities within the agency, including those within the account service, public relations and media departments. She is also responsible for many of Anderson Partners’ long-term client relationships and helping direct the growth of the agency.
Deb Murray joined the Anderson Partners team in 1996 and has worked closely with some of the most prominent brands in a variety of industries—including healthcare and food ingredients—to help develop strategies that achieve marketplace success. She believes a clear marketing strategy is essential for any marketing campaign; it is the only way to ensure clients receive the most benefit for their advertising dollars.
Deb is a member of the Institute of Food Technologists (IFT), Research Chefs Association (RCA) and SNAC International (Snack Food Association).
Director of Account Service
Liz Bloyd is well-versed in global food ingredient marketing and works with clients such as Ardent Mills, Corbion, Kraft Heinz Ingredients and CSM Bakery Solutions on developing strategic marketing communications plans that utilize newer communication platforms such as content marketing and B2B social media. She also oversees trade media public relations for Anderson Partners Food Ingredient Marketing clients and attends key industry trade shows. She is a regular contributor to our food ingredient marketing blog and social media channels. Liz is also an active member of the Institute of Food Technologists (IFT) and is co-chair of the IFT Marketing and Management Division.
Director of Creative Services
Dan joined the Anderson Partners team in 1999. He is creatively passionate about our clients’ brands and is also a grounded, strategic business thinker. Dan is responsible for a wide variety of creative services including concept and brand development, print and digital design, and production direction for the agency. As director of creative services, Dan leads the creative department for all of our clients.
Senior Account Manager
As senior account manager, Jennifer brings more than 20 years of experience in marketing, advertising and account service. In her most recent role as an insight planner for a national healthcare organization, she specialized in strategic research for retail health, pharmaceutical, animal health and agriculture clients. She also provided account management services for a variety of business-to-business and business-to-consumer agencies throughout Kansas City and Omaha.
As an account manager, Elizabeth Murphy coordinates the flow of client projects and deliverables throughout the agency. In addition to developing highly detailed project briefs and client timelines, she works closely with all members of the creative and media teams to ensure timely, seamless service for every client.
Ginny Allumbaugh has nearly 20 years of experience in media relations and advertising, and has specialized in the food industry since 2000. She works closely with media outlets to explore new touchpoints and ensure all communications reach the right audiences with pinpoint precision.
Melissa writes, edits and manages content across a variety of channels, including print, web and social media/blogs. As a seasoned copywriter with a strong background in strategic communication and business-to-business marketing, Melissa has an ability to develop technical yet creative messaging that reaches and resonates well with target audiences.