We are a full-service, B-to-B marketing communications firm specializing in the global food ingredient industry and the unique marketing needs of food ingredient companies.
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Mark Hughes is a leading expert in global food ingredient marketing and a recognized thought leader in new communication models including content marketing and B2B social media. His firm, Anderson Partners Food Ingredient Marketing, works with major ingredient marketers like Chiquita Brands, CSM Bakery Solutions, ConAgra Foods and Land O’Lakes Global Dairy Ingredients. During his 30-year career in the industry, Hughes has worked on iconic food branding initiatives including “Pork—The Other White Meat” and “The Milk Mustache” campaign, as well as successful new ingredient product launches. He is a frequent speaker at industry events and an active member of the Research Chefs Association and the Institute of Food Technologists.
Deb Murray is president of Anderson Partners Advertising, a full-service advertising agency and marketing communications firm headquartered in Omaha, Nebraska, that creates marketing programs strategically designed to drive sales, increase brand equity and differentiate clients from their competition.
As president, she helps oversee all day-to-day activities within the agency, including those within the account service, public relations and media departments. She is also responsible for many of Anderson Partners’ long-term client relationships and helping direct the growth of the agency.
Deb Murray joined the Anderson Partners team in 1996 and has worked closely with some of the most prominent brands in a variety of industries—including healthcare and food ingredients—to help develop strategies that achieve marketplace success. She believes a clear marketing strategy is essential for any marketing campaign; it is the only way to ensure clients receive the most benefit for their advertising dollars.
Deb is a member of the Institute of Food Technologists (IFT), Research Chefs Association (RCA) and SNAC International (Snack Food Association).
Director of Creative Services
Dan joined the Anderson Partners team in 1999. He is creatively passionate about our clients’ brands and is also a grounded, strategic business thinker. Dan is responsible for a wide variety of creative services including concept and brand development, print and digital design, and production direction for the agency. As director of creative services, Dan leads the creative department for all of our clients.
Senior Account Manager/ Public Relations
Liz Bloyd is well-versed in global food ingredient marketing and works with clients such as Ardent Mills, Chiquita Brands, Land O’Lakes Global Dairy Ingredients and CSM Bakery Solutions on developing strategic marketing communications plans that utilize newer communication platforms such as content marketing and B2B social media. She also oversees trade media public relations for Anderson Partners Food Ingredient Marketing clients and attends key industry trade shows. She is a regular contributor to our food ingredient marketing blog and social media channels. Liz is also an active member of the Institute of Food Technologists (IFT) and is an editor for the IFT Marketing and Management Division’s content newsletter.
As an account manager at Anderson Partners Food Ingredient Marketing, Elizabeth Murphy coordinates the movement of projects throughout the agency departments. She assists in developing project briefs and timelines for client assignments and works closely with all team members to ensure effective communication throughout a project’s completion. Elizabeth is also a member of the proofing and quality control team.
Ginny Allumbaugh has nearly 20 years of experience in media relations and advertising, and has specialized in the food industry since 2000. She works closely with media outlets to explore new touchpoints and ensure all communications reach the right audiences with pinpoint precision.