Anderson Partners Logo

We are a full-service, B-to-B marketing communications firm specializing in the global food ingredient industry and the unique marketing needs of food ingredient companies.

402.341.4807 | 800.551.9737

The New Customers for Food Ingredient Suppliers

Millennials are now the largest living generation and will make up fifty percent of the workforce by 2020. The customer landscape is changing with this generation coming of age and food ingredient suppliers are being directly affected. We developed a meta-study which explores millennials as the new customers for food ingredient suppliers. It explains how to communicate and build meaningful relationships with these new millennial B2B customers.

There are numerous research studies regarding millennials as consumers and employees. However, there is very little information about millennials as B2B customers. Due to the lack of information and this fast changing environment, we have compiled this meta-study with correlations from our research surrounding millennials in different aspects of their lives. We have also provided tactics and advice on how to communicate and build business relationships with this generation.

This meta-study gives insight, provides advice and suggests communication tools to accomplish the goal of building these new customer relationships with millennials.

To download your free copy of “The Next Generation of B2B Customers” click here.

ForNextGenerationMockup

The Next Generation of B2B Customers for Ingredient Suppliers

Millennials are now the largest living generation and will make up fifty percent of the workforce by 2020. The customer landscape is changing with this generation coming of age and food ingredient suppliers are being directly affected. We have released a meta-study which explores millennials as the new customers for food ingredient suppliers. It explains how to communicate and build meaningful relationships with these new millennial B2B customers.

There are numerous research studies regarding millennials as consumers and employees. However, there is very little information about millennials as B2B customers. Due to the lack of information and this fast changing environment, we have compiled this meta-study with correlations from our research surrounding millennials in different aspects of their lives. We have also provided tactics and advice on how to communicate and build business relationships with this generation.

We believe that this meta-study will be able to give insight, provide advice and suggest communication tools to accomplish the goal of building these new customer relationships with millennials.

To download your free copy of “The Next Generation of B2B Customers” click here.

ForNextGenerationMockup

Top Trends in Food Ingredient Marketing Communications

Here at Anderson Partners Food Ingredient Marketing, we are constantly pouring through marketing research, studying food ingredient trends and gathering feedback from our clients. This knowledge is the basis behind the blog posts that we share on here. Today we are rounding up our top trends in food ingredient marketing communications. These resources are meant to help other food ingredient marketers as they develop their communications programs.

Food Ingredient Marketing Communications 2

1. B2B Social Media

As more B2C food manufacturers adopt social media into a marketing channel for their products, it provides an opportunity for B2B food ingredient companies to engage with their target audience in new ways. In our three-part series on the social media effect on B2B marketing, we first explore the growth of B2B social media use in the food industry and how social media is influencing B2B food ingredient marketing. In part two of our series, we look at who is utilizing social media in the B2B food ingredient space and how they’re utilizing the various platforms. To wrap up the series we show you an integrated marketing model your company can use to launch and maintain a successful social media presence.

2. Branding for Ingredient Products

Mark Hughes, president of Anderson Partners Food Ingredient Marketing, recently had an extended conversation with FoodNavigators’ Maggie Hennessy on the need for food ingredient suppliers and marketers to tell their brand stories as part of their marketing communications plans. They talked about how the best ingredient marketers create premium positions for their products that differentiate them from their competitors and create value perceptions that let them break through the clutter of other commodity ingredient products.

3. Telling the Food Science Story

The food industry has struggled recently with how to use established food-science knowledge to combat the opinion-based advocacy from media celebrities and food activists such as the Food Babe and Dr. Oz. To help food ingredient marketers deal with this issue, we launched a series of infographics comparing the actual food science to the media-driven opinions around food ingredients like Boneless Lean Beef, GMOs and Azodicarbonamide. Our series concludes with our top five communication tips to use when you have a strong and important food-science story to tell.

4. Using Best Practices

Our portfolio of best practice examples that have been pivotal in successful marketing programs.

What top trends have you noticed in food ingredient marketing communications? Let us know in the comments below.

 

 

Top Trends in Food Ingredient Marketing Communications

Here at Anderson Partners Food Ingredient Marketing, we are constantly pouring through marketing research, studying food ingredient trends and gathering feedback from our clients. This knowledge is the basis behind the blog posts that we share on here. Today we are rounding up our top trends in food ingredient marketing communications. These resources are meant to help other food ingredient marketers as they develop their communications programs.

Food Ingredient Marketing Communications 2

1. B2B Social Media

As more B2C food manufacturers adopt social media into a marketing channel for their products, it provides an opportunity for B2B food ingredient companies to engage with their target audience in new ways. In our three-part series on the social media effect on B2B marketing, we first explore the growth of B2B social media use in the food industry and how social media is influencing B2B food ingredient marketing. In part two of our series, we look at who is utilizing social media in the B2B food ingredient space and how they’re utilizing the various platforms. To wrap up the series we show you an integrated marketing model your company can use to launch and maintain a successful social media presence.

2. Branding for Ingredient Products

Mark Hughes, president of Anderson Partners Food Ingredient Marketing, recently had an extended conversation with FoodNavigators’ Maggie Hennessy on the need for food ingredient suppliers and marketers to tell their brand stories as part of their marketing communications plans. They talked about how the best ingredient marketers create premium positions for their products that differentiate them from their competitors and create value perceptions that let them break through the clutter of other commodity ingredient products.

3. Telling the Food Science Story

The food industry has struggled recently with how to use established food-science knowledge to combat the opinion-based advocacy from media celebrities and food activists such as the Food Babe and Dr. Oz. To help food ingredient marketers deal with this issue, we launched a series of infographics comparing the actual food science to the media-driven opinions around food ingredients like Boneless Lean Beef, GMOs and Azodicarbonamide. Our series concludes with our top five communication tips to use when you have a strong and important food-science story to tell.

4. Using Best Practices

Our portfolio of best practice examples that have been pivotal in successful marketing programs.

What top trends have you noticed in food ingredient marketing communications? Let us know in the comments below.

 

 

Study: build successful business relationships with the next generation of customers

New Study

Strengthen your communication with the growing millennial workforce by understanding what they’re seeking from their ingredient suppliers
MORE>>

Join our mailing list to receive the latest in food ingredient news delivered right to your inbox. MORE>>

Industry News – Anderson Partners Food Ingredient Marketing

In The News

1