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We are a full-service, B-to-B marketing communications firm specializing in the global food ingredient industry and the unique marketing needs of food ingredient companies.

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The New Customers for Food Ingredient Suppliers

Millennials are now the largest living generation and will make up fifty percent of the workforce by 2020. The customer landscape is changing with this generation coming of age and food ingredient suppliers are being directly affected. We developed a meta-study which explores millennials as the new customers for food ingredient suppliers. It explains how to communicate and build meaningful relationships with these new millennial B2B customers.

There are numerous research studies regarding millennials as consumers and employees. However, there is very little information about millennials as B2B customers. Due to the lack of information and this fast changing environment, we have compiled this meta-study with correlations from our research surrounding millennials in different aspects of their lives. We have also provided tactics and advice on how to communicate and build business relationships with this generation.

This meta-study gives insight, provides advice and suggests communication tools to accomplish the goal of building these new customer relationships with millennials.

To download your free copy of “The Next Generation of B2B Customers” click here.

ForNextGenerationMockup

The Next Generation of B2B Customers for Ingredient Suppliers

Millennials are now the largest living generation and will make up fifty percent of the workforce by 2020. The customer landscape is changing with this generation coming of age and food ingredient suppliers are being directly affected. We have released a meta-study which explores millennials as the new customers for food ingredient suppliers. It explains how to communicate and build meaningful relationships with these new millennial B2B customers.

There are numerous research studies regarding millennials as consumers and employees. However, there is very little information about millennials as B2B customers. Due to the lack of information and this fast changing environment, we have compiled this meta-study with correlations from our research surrounding millennials in different aspects of their lives. We have also provided tactics and advice on how to communicate and build business relationships with this generation.

We believe that this meta-study will be able to give insight, provide advice and suggest communication tools to accomplish the goal of building these new customer relationships with millennials.

To download your free copy of “The Next Generation of B2B Customers” click here.

ForNextGenerationMockup

The New Customers for Food Ingredient Suppliers

A Study on Effective Communication with the New B2B Millennial Customer

The customer landscape is changing for food ingredient suppliers—organizational changes are taking place as baby boomers transition out of the workforce and millennials become more prevalent. Several of our food ingredient clients have told us that with this shift, they have faced challenges, specifically around knowing how to effectively communicate and build meaningful relationships with these new contacts at their long-time customer companies.

There is a lot of information out there about millennials as consumers and as employees—the trends they set, their values and what’s important to them—however, there is little information about them as B2B customers. To help fill that void, we will be releasing a new meta-study—“Millennials: The New Customers for Food Ingredient Suppliers—a New Study on Effective Communication and Building Relationships.” This new study will help give ingredient suppliers the tools they need to better understand the growing millennial workforce and help them build successful business relationships with these “new” customers.

As a preview to our new study, we’ve published the infographic below. The full study will be available soon, so be sure to check back to download your copy and learn how you can engage and build relationships with the next generation of B2B customers.

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Study: build successful business relationships with the next generation of customers

New Study

Strengthen your communication with the growing millennial workforce by understanding what they’re seeking from their ingredient suppliers
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