Increasing your brand footprint

The challenge all food ingredient companies face is converting customer engagement-capturing customers' interest in your product and capabilities, and converting that into sales.

We know customer engagement depends on enterprise-wide communications— tactics that reach multiple targets and cross-functional teams. Sales leads may begin with a particular customer, but ultimately need the support and approval from several different audiences within an organization. Effective marketing communication models take into account these target audiences and what matters most to them.