A recently launched website designed around the needs of food ingredient marketing professionals, apfoodingredients.com, aims to help food ingredient companies overcome the challenges of customer engagement. The site provides examples of successful marketing programs that utilize industry best practices—giving visitors strategies and tactics they can utilize within their own marketing plans. It also features a blog devoted to the food ingredient industry, indepth, as well as industry news from a variety of prominent food ingredient publications.
Developed by Anderson Partners Food Ingredient Marketing (APFIM), the site lets marketing professionals gain insights on a variety of topics including: marketing campaigns, trends, industry events and best practices in food ingredient marketing. A portfolio shows best practice examples that have been pivotal in successful marketing programs. Visitors can also search the site for articles and resources they need to help them identify opportunities to increase brand awareness and drive sales.
Mark Hughes, president of APFIM, stated, “With the launch of this new website, our audience can access resources to help them develop effective marketing campaigns aimed at enterprise-wide customer engagement. Having worked with some of the industry’s largest food ingredient companies, we know what matters most to the different B-to-B audiences and how companies can adapt their marketing communication models in an ever-evolving market landscape.”