Our industry expert, Mark Hughes, recently spoke to Maggie Hennessy from FoodNavigator-USA and provided his insights for an article about industry best practices in food ingredient marketing. The article, Anderson Partners: Ingredient Suppliers Have a Brand Story to Tell, Too, presents effective branding and marketing opportunities for food ingredient companies to adapt into their marketing communication platforms that will help them demonstrate the value of their ingredients in their customers finished products.
From industry best practices such as branded sample packaging, featuring ingredient applications, growing an internet footprint and enterprise-wide communications, the article highlights the importance of delivering your brand story and maintaining visibility in as many venues as possible to reach your audience and increase marketplace success.
Mark Hughes will be speaking more to this topic in a workshop titled, Best Practices in Food Ingredient Marketing Communications in London at the Fi Global Summit on Sept. 23.