AKA Events
Top Tips for Taking Your Booth Virtual In the post-pandemic era, trade shows are going online to keep attendees safe and adhere to health restrictions in cities across the U.S. Online trade shows, like their physical counterparts, can still be a good way to bring together industry professionals from across the country to share ideas […]
Exhibiting at a Virtual Trade Show Read More »
Every year the Super Bowl brings stunning victories, bold plays and memorable moments – and that’s just the commercials. With big budgets and high prices for commercial spots, advertisers brought out beloved brand characters and well-known celebrities alike to pitch their products. Take a look at which brands won us over with a top-five list
By the Numbers: Our Top Five Super Bowl Commercials Read More »
Anderson Partners Food Ingredient Marketing, a full-service advertising and marketing communications firm specializing in the global food ingredient industry, is celebrating 30 years in the business. While the agency is reflecting on the major milestone with a commemorative logo and an internal celebration planned for later this year, most of the team’s 30th anniversary is
Anderson Partners Celebrates 30 Years Read More »
As food ingredient marketers, we love exploring the latest industry trends — and there’s no better place to do that than at IFT’s Annual Event and Food Expo, which took place this year in New Orleans. As one of the largest events in the industry, IFT brings together experts in the industry to share the
Digging into the Top Food and Beverage Trends from IFT19 Read More »
We were rollin’ in the dough at the 2019 International Pizza Expo, which took place in Las Vegas, Nev. The event, which brings together more than 500 exhibitors from across the pizza restaurant industry each year, was a real showstopper. Now that we’re back, we’re ready to share all we tasted and explored while walking
The 2019 International Pizza Expo Read More »
Last week, we had the opportunity to volunteer alongside our friends at Corbion as part of the team’s annual Pack It Up for Harvesters event. We joined Corbion at the event last year and were thrilled to contribute again this year to feeding local families. Since 2011, Corbion employees have provided more than 270,000 meals
Feeding Hungry Heartland Families with Corbion Read More »
In the food ingredient industry, social media is becoming one of the most popular ways to engage with current/potential customers and trade media before, during and after trade shows. By successfully integrating social media into your trade show marketing strategy, your company will be better equipped to reach and engage with target customers and prospects,
Social Media Marketing at Industry Trade Shows Read More »
I had the privilege of attending IFT’s Food Expo this year. As a first timer at the show, I was inspired by all the people, sights and activities taking place. It was a great opportunity to experience the many ways that food ingredient companies take advantage of prominent industry events to help tell their stories
Five Creative Trade Show Display Strategies From IFT18 Read More »
The goal of exhibiting at a food industry trade show is to maximize engagement with current and potential customers but to do this, you must have a solid strategy in place to maximize your investments. While most of your prep work should be done before the event, work will still be done once you arrive
Maximize Investments at Food Industry Trade Shows Read More »
For a B2B food ingredient brand, marketing at trade shows can be a great way to connect with current/potential customers and media contacts. Yet many companies struggle to generate new business, because they aren’t clear about their goals. To fully leverage your time and resources, it’s important to have a well-defined strategy in place. By
Preparing for a Food Industry Trade Show Read More »
