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Humor and Emotion Prevail in the 2018 Super Bowl Ads

This past Sunday our team came together to watch Super Bowl 52 and discuss our favorite part of the big game, the ads. Although not all of the Super Bowl commercials related to the food and beverage industry, it was great to see a variety of inventive ads. Below, I discuss our team’s top five Super Bowl 2018 ads.

“The Time of My Life” – The National Football League

This television spot, which mimicked the most infamous scene from Dirty Dancing, had everyone in our group laughing. I even caught myself cheering on Odell Beckham, Jr., to nail the lift with Eli Manning.

“Answering the Call” — Verizon

Using only still photography and actual audio of real people thanking the first responders who saved them, this spot drew some watery eyes among our team. The final on-screen message, “They answer the call. Our job is to make sure they can get it,” was highly emotional and reminded us that the simplest concepts can often be the greatest ones.

“Alexa Loses Her Voice” — Amazon

During the spot, Amazon scrambles to find a suitable replacement for Alexa. Yet, as demonstrated in the ad, even our favorite celebrities are no match for Alexa’s soothing tone and witty responses.

“Lip Sync Battle” — Doritos and Mountain Dew

Mountain Dew and Doritos’ “Lip Sync Battle” was yet another great concept that had our group laughing. In the spot, Morgan Freeman sipped on Mountain Dew Ice while lip-syncing to Missy Elliott’s “Get Ur Freak On.”

“Good Odds” — Toyota

Toyota released several ads during this year’s Super Bowl. However, the commercial with the biggest payoff featured Paralympic skier Lauren Woolstencroft, who defied all odds by winning eight Paralympic gold medals.

Of course, these are just our selections. Which 2018 Super Bowl ads do you think came out on top? Comment below to share your thoughts.

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