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We are a full-service, B-to-B marketing communications firm specializing in the global food ingredient industry and the unique marketing needs of food ingredient companies.

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Who Controls the Story? Part 1

The food industry has struggled recently with how to use established food-science knowledge to combat the opinion-based advocacy from media celebrities and food activists such as the Food Babe and Dr. Oz. To help food ingredient marketers deal with this issue, we are launching a new series of infographics comparing the actual food science to the media-driven opinions around food ingredients like Boneless Lean Beef and Azodicarbonamide. Our series will continue over the next three weeks and will include tips and techniques for how food ingredient companies can respond to the challenges of opinion-driven food activists.

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