Anderson Partners Logo

We are a full-service, B-to-B marketing communications firm specializing in the global food ingredient industry and the unique marketing needs of food ingredient companies.

402.341.4807 | 800.551.9737

Fi Global Summit Workshop: Best Practices in Food Ingredient Marketing Communications

From Sept. 23-25, thought leaders from the food and beverage industry across the globe will be brought together at the Fi Global Summit to inspire new ideas around ingredients, innovation and trends.

In his workshop titled Best Practices in Food Ingredient Marketing Communications, Mark Hughes, president of Anderson Partners Food Ingredient Marketing, will share valuable insights about the ever-evolving market landscape for food ingredient companies, and how companies can effectively utilize newer communication platforms for successful business-to-business marketing plans.

During the workshop, attendees will gain real-time knowledge to increase marketplace success in key categories including bakery, beverage, dairy, retail-own brands and confectionary, as well as target audiences within those categories including CEOs, marketing, R&D and purchasing.

Keeping Customers EngagedThe workshop will include specific case histories from leading global companies on successful strategies and tactics. Examples will cover engaging with customers through enterprise-wide communications; successful strategies and tactics to increase brand awareness and drive sales; and incorporating new marketing communication models to execute a fully integrated business-to-business marketing plan.

To learn more about the Fi Global Summit and to view a complete conference program, click here.

Leave a Reply

Your email address will not be published. Required fields are marked *

Report: B2B Social Media Best Practices

B2B Social Media Best Practices

By successfully integrating social media into your B2B marketing strategy, you will be better equipped to reach and engage with target customers and prospects.
Learn more>>

Join our mailing list to receive the latest food ingredient news right to your inbox.
Sign up now>>

Industry News – Anderson Partners Food Ingredient Marketing

In The News

1