As mentioned in our IFT ҅14 Round Up blog post, Ardent Mills unveiled their newly formed company that combines the operations of ConAgra Mills and Horizon Milling and introduced their new customer engagement vehicle, the Mobile Innovation Center (MIC).
At 57-feet-long, the MIC is a state-of-the-art culinary center with a multipurpose platform designed to bring on-site culinary creativity, hands-on education and interactive R&D support right to customers’ front doors. A converted NASCAR truck featuring two levels with plenty of storage, the MIC has the flexibility to change out equipment to fit the needs of customers at their locations or at community events that it travels to. The Mobile Innovation Center carries a wide variety of ingredient products, a full suite of culinary and commercial baking equipment and a multipurpose meeting space with audiovisual capabilities to aid in education and ideation when onsite.
With the Mobile Innovation Center, Ardent Mills has a great tool to further engage with customers, helping them turn their next great idea into a reality—right at their doorstep. The Mobile Innovation Center will be driving grain innovation across North America when it goes on the road beginning in the fall of 2014.