Anderson Partners Logo

We are a full-service, B-to-B marketing communications firm specializing in the global food ingredient industry and the unique marketing needs of food ingredient companies.

402.341.4807 | 800.551.9737

RCA Show: On- and Off-Site Events

RCA HOSPITALITY SUITE ENTERTAINS ATTENDEES
Following the Expo, there were a number of events designed to engage customers directly with ingredient company executives. On-site was the RCA hospitality suite, which was sponsored by Carla’s Pasta, Gum Technology, Franklin Foods and Cryovac. While some of the sponsors used the space to showcase new food or beverage products, the always-crowded suite didn’t really provide the chance for any meaningful customer dialogue.

CFI-1271-MenuGRAZING ARIZONA OFFERS INNOVATIVE MENU IDEAS
Off-site events seemed to be the most successful at engaging customers. The most-talked-about was the private, invitation-only event at trendy Eddie’s House restaurant in Scottsdale. Billed as “Grazing Arizona,” the event was sponsored by ConAgra Mills® and Gilroy Foods & Flavors™. There, Chef Eddie and his team presented an array of innovative small plates and desserts, each of which featured applications using ConAgra Mills flours and Gilroy’s vegetables and flavors. Guests were provided with a detailed menu listing the ingredients featured in each. They could also order samples of each featured product to be sent to them. (An e-mail follow-up with this information was sent after the show, as well.) In the casual, intimate atmosphere, company execs and customers were engaged in great conversations about both the food and the festive evening.

Leave a Reply

Your email address will not be published. Required fields are marked *

Trade Show Best Practices: A Guide for Food Ingredient Companies

Food Industry Trade Show

By planning ahead and utilizing the right strategies, you can better allocate your time and resources for food industry trade shows. Learn more >>

Join our mailing list to receive the latest food ingredient news right to your inbox.
Sign up now>>

Industry News – Anderson Partners Food Ingredient Marketing

In The News

1